Research

Getting started with design research

Joel Califa — Design research is the systemic investigation of users and their needs. It employs various methodologies that will help you make more informed decisions when building your produ...

User Research with Jobs To Be Done Interviews

Alex Baldwin — Doing a bit of research before starting a project can save you from years of building the wrong product. In product design, typical research efforts center around understanding ...

Designs that convert

Daniel Zarick — Great designers don’t solely focus on making things pretty. They often also focus on the business goals, like getting more customers and increasing sales, which help you justify...

Win The Internet With A/B Testing

Manik Rathee — Designing websites and building products for people is an exciting job. You get to use creativity and problem solving skills to create, in some cases, world-changing solutions. ...

Dovetail

Research repository for storing, analyzing, and sharing user research with automated insights and collaborative tagging

Hotjar

Behavior analytics tool that shows how users interact with your site through heatmaps, session recordings, and feedback surveys

Lyssna

User research platform for testing designs with five-second tests, preference tests, and prototype testing

Maze

Turn Figma prototypes into quantitative user tests with completion rates, heatmaps, and misclick tracking

Mixpanel

Event-based product analytics platform for tracking how users interact with features, building funnels, and measuring retention

PostHog

Open-source product analytics platform with session recordings, feature flags, A/B testing, and self-hosting options

User Interviews

Recruit verified research participants, schedule sessions, and pay incentives—all in one platform built for designers who need real user feedback.

UserTesting

Remote user research platform that delivers video recordings of real people testing your designs and prototypes

Research

research Lessons

research Tools